Launch Checklist

Marketing infrastructure checklist before going live.

Use this checklist to confirm analytics, tracking, search visibility, sharing previews, performance, and mobile experience before launching your website.

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Search and index readiness

✓Verify Google Search Console using NEXT_PUBLIC_GSC_VERIFICATION.
✓Submit the production sitemap at /sitemap.xml.
✓Confirm /robots.txt allows important public pages and references the sitemap.
✓Review canonical URLs on important pages to avoid duplicate content.

Analytics and conversion tracking

✓Install GA4 through NEXT_PUBLIC_GA_MEASUREMENT_ID and confirm automatic page views.
✓Enable Microsoft Clarity with NEXT_PUBLIC_CLARITY_ID when session insights are needed.
✓Enable Meta Pixel with NEXT_PUBLIC_META_PIXEL_ID for PageView, Contact, Lead, Schedule, and Download events.
✓Enable LinkedIn Insight Tag with NEXT_PUBLIC_LINKEDIN_PARTNER_ID for B2B remarketing and conversion audiences.

Brand and sharing checks

✓Confirm favicon, apple touch icon, and web app icons display correctly.
✓Check Open Graph title, description, and image previews for priority pages.
✓Review page titles and meta descriptions for services, solutions, industries, locations, and articles.
✓Make sure phone, email, consultation, profile download, assessment, and ROI actions are tracked after consent.

Performance and user experience

✓Run Lighthouse checks for Performance, Accessibility, Best Practices, and SEO.
✓Test mobile responsiveness on common phone widths and real devices when possible.
✓Verify forms, success pages, sticky CTAs, navigation, and footer links before deployment.
✓Confirm cookie consent accepts, declines, persists, and blocks tracking until accepted.

✓Google Search Console

✓GA4

✓Microsoft Clarity

✓Meta Pixel

✓LinkedIn Insight Tag

✓Sitemap

✓Robots

✓Favicon

✓Open Graph

✓Canonical URLs

✓Performance

✓Lighthouse

✓Mobile responsiveness

Ready to Launch Better?

Need help reviewing your analytics and conversion setup?

FuturePoint can help prepare your website tracking, SEO foundation, lead capture, and launch readiness before you promote your business online.

✓Start from your real workflow

✓Prioritize useful features first

✓Prepare for hosting and support

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